4. Housing is finally recovering. Home values are up 7% nationally through the first nine months of 2012, according to the S&P/Case-Shiller index. Meanwhile, home-building is gaining traction, which means more jobs for construction workers, contractors and builders. Some 29,000 new construction jobs have been added since May. There's 'a significant thawing in labor conditions in the construction market,' notes Andrew Wilkinson, economist at Miller Tabak & Co. It's not just construction crews. Retailers who cater to Americans furnishing, repairing and improving their homes also will need to hire.[qh]
That even at a lower profit margin (say, 40%) and a 1/3 cannibalization rate (i.e. customers buy one third fewer full-priced iPhones), the cheaper iPhone would increase Apple'srevenue and gross profits (see her spreadsheet above).